Cynthia Rowley is creating a designer diaper for Procter & Gamble’s Pampers. Quoth the press release: “The diaper collection, which will be available in pastel designs including madras, stripes and printed ruffles suited specifically to babies and toddlers, delivers the perfect blend of utility and aesthetics.” [Translation: Utility = holds poop. Aesthetics = status-anxiety source for label-whore parents.] Rowley adds, “It’s the first piece of clothing your baby will ever wear, and it should be special.” Note special designer label avec discreet Pampers logo. Klassy.
Next press release: Jeff Koons will introduce a paint-by-numbers kit for use with your baby’s excretions.
Did you see this too? http://www.youtube.com/watch?v=sQ0M9CBEkw0
Did you see that Huggies (I think) now has diapers that look like blue jeans?
And of course there is the SNL thong diapers skit: http://vids.myspace.com/index.cfm?fuseaction=vids.individual&videoid=55142013.