My genius friend, the international bestselling author Susan McCarthy (I’m contractually obligated to call her that), and I are doing a new web site together: SorryWatch. We analyze apologies in the news, media, literature and history and discuss whether they are good or sucky (hint: usually they are the latter). We also look at the elements of a good apology and at research on apologies, and we are at your service to analyze your own apology or the MISSING apology you have SO WRONGFULLY BEEN DENIED.